You want to deliver a cross-platform video experience to mobile, tablet and desktop. You want your audience to watch, share and interact. You also need to monetise with pre-rolls/mid-rolls, sponsorship and on-page ads. We can help you bring all this together.
We'll help you build the capability to deliver digital video to your audience and monetise it – from short-form or long-form video-on-demand services, to online video magazines, and through to linear and non-linear television channels.
We'll embed new practices into your organisation to streamline content authoring and workflow. And we'll help you get your technology in shape to ensure you have a platform which can sustain rapid growth and significant traffic peaks.
We developed the digital platform for London's newest TV station, London Live. The site brings together linear and non-linear television, news, clips and curated social media into a single cross-platform experience
We also developed Crane.tv – a video magazine for contemporary culture. This gives users a high quality viewing experience on any device, and provides an easy to use authoring platform with a ‘drag and drop’ interface to build highly curated page layouts.
How to succeed
Who is viewing what? When? On which device?
Deciding on a set of output renditions
Example – London Live
With London Live, we leveraged open source HTML5 player technology to provide a range of player functionality – including in-player sponsorship as well as pre-roll, end-roll, in-player sharing and in-player
In addition, these functions can be selectively enabled and pushed out across different types of content – for example long-form programme content carries more advertising than short-form news and clips.
We also A/B tested different inventory providers via the players – testing both pre-roll and on-page companion adverts.
All player functionality can be managed and tested via the administration screens, allowing London Live to easily create and optimise the player experience for each type of content
How we help with digital video and online TV
We provide extensive technical design and build experience, designing integrated cross-platform video applications and content managed websites. We can help you to:
- Translate business requirements into a technology blueprint
- Seamless cross-platform video – linear and non-linear
- Web platform and cloud architectures
- Integrate content and video authoring workflows
- On page and in-player video monetisation