Digital transformation

We help you deliver on your business strategy. Through smart digital marketing, tools and training, we show you how to create long term business value

Digital Strategy

Improve your customer acquisition

Attract the right visitors. Our strategy team helps you improve your customer acquisition with actionable insight across all digital marketing channels, including search engines, paid advertising, affiliate / referral schemes, remarketing and social media.

We show you how visitors find out about your products and services, and the roles of social, SEO, PPC and content in attracting new customers. We show you what your competitors are doing, the likely success of their approaches, and where there are opportunities.

We show you how to measure each part of the marketing funnel, to optimise inbound, outbound and nurture campaigns

Customer Experience

Sharpen your marketing funnel

Retain, nurture and convert more leads. We help you streamline your customer journey, remove points of friction, and ensure you deliver an optimal experience across all customer interactions and channels.

Using analytics, session capture and consumer insight, we give you a clear picture of how your customers are using your website, what can be improved, and show you how to deliver a measurable improvement that will delight and convert.

Setting up A/B tests with the Graham & Brown team.
Helping the Graham & Brown team implement regular A/B testing as part of their standard process

Marketing Technology

The right foundations

We help you put the right technology foundations in place for the long-term. Our marketing technology consultants advise on content management, personalisation, email automation, ecommerce, CRM integration, and analytics and KPI development.

We believe your web presence can be much more than a marketing tool – but be fundamentally linked with your core business systems to provide your users with a much richer experience.

Helping the Graham & Brown team implement regular A/B testing as part of their standard process

Digital Transformation

Transform your capability

We embed digital best practice across your teams. With access to the latest research and data, we provide ongoing training and support to ensure your team has all the skills needed to deliver a world class digital experience.

For larger teams, we help you to setup a ‘digital services unit’ that maximises the business contribution from digital technologies, helping you to create value across all business divisions.

We show our clients how to use analytics and session capture tools to validate customer experience improvements

Digital Transformation

Move forwards with confidence

Making the most of digital technology is now a source of competitive advantage. We help you teams develop a staged programme of business and marketing improvements, with insight that is pragmatic and grounded.

We bring your sales, marketing, IT and business stakeholders together to build a ‘digital roadmap’ that moves you forwards quickly and with purpose. This gives you a series of steps that will deliver real value every month, and at every milestone, where you need it most.

We helped Victrex's global marketing team increase the quality and number of leads flowing into CRM.

The value we provide

From customer acquisition to customer experience, retention and sales nurturing, we show you how content, email marketing, personalisation and CRM can work as a whole to convert more leads into more customers.

We enable you to:

  • Improve customer acquisition, customer experience and conversion – acquire more leads and more customers.
  • Deliver on the promise of personalised multi-channel marketing – bring together content, customer data, and technology to improve all customer touchpoints.
  • Plan your digital strategy – focus on the elements which will provide the biggest business benefit.
  • Build your team skills – help your existing team leverage smart digital marketing.
  • Build competitive advantage – identify new and emerging business opportunities

Related Content

Case Study

Digital transformation for a global leader

Connecting global sales and marketing teams with a multi-channel marketing platform

Case Study

Global ecommerce for Graham & Brown

Fully integrated multi-language multi-currency ecommerce. 3x increase in sales and 50% in conversion

ArticleStrategy

How to build a digital roadmap

A digital roadmap helps to balance customer and business priorities and align all stakeholders with a simple view of the route ahead.