Blog

Digital marketing & technology insight – the latest from the Graph team.

React - Best practices for structuring Reactjs applications

ArticleTechnology

We share the best practices for developing single page applications with React

Approaching mobile application development in 2017

ArticleTechnology

The benefits and limitations of native vs. cross-platform mobile application development

Why brands should use the latest image technologies

ArticleExperience

We explain how the latest technologies deliver perfect images on any device and at any resolution

How to increase ecommerce conversion: Predictive search

ArticleExperience

How to design your search to ensure customers can find products as quickly as possible.

How to increase ecommerce conversion: Landing pages

ArticleExperience

We describe how to design landing pages to improve the shopping experience and increase sales revenue.

The pros and cons of mobile app development with Xamarin

ArticleTechnology

Xamarin offers the promise of cross-platform mobile applications with native performance.

Comparing five popular frameworks for mobile development in 2017

ArticleTechnology

We evaluate five of the most popular approaches for cross-platform mobile development in 2017

The ecommerce mistakes that Austin Reed should have avoided

ArticleExperience

We found 10 critical ecommerce mistakes that resulted in a poor experience and lower conversion.

Best practices: Achieving modular design with BEM

ArticleTechnology

To achieve modular design, front-end frameworks such as BEM are now an essential part of the development process

Why partner with a technology specialist agency

ArticleStrategy

Digital is central to how businesses operate, market themselves and the products they make. How do you keep up with the rapid pace of innovation, and use this to your advantage?

Why we use React for building single page applications

ArticleTechnology

Why React has taken over from AngularJS as our platform of choice for building modern web applications

How to build a digital roadmap

ArticleStrategy

A digital roadmap helps to balance customer and business priorities and align all stakeholders with a simple view of the route ahead.

Why marketing technology is only part of a consistent customer experience

ArticleStrategy

The huge innovation in marketing has made selecting the right platforms incredibly important, but it is not the only hurdle that marketing teams face.

Speaking at FrontendConf Moscow

ArticleTechnology

With over 500 people in attendance, we are speaking at Russia's leading conference alongside Yandex, Microsoft and LiveJournal.

How to run A/B tests with Google Content Experiments

ArticleStrategy

A/B testing is an essential part of improving conversion rates. We explain how to run these tests using the Google service.

Creating a cross-platform HTML5 video player for London Live

ArticleMedia & Broadcast

How to deliver a seamless and customised cross-platform video experience

How to run website performance & load testing

ArticleTechnology

To ensure all elements are tested together, it is important not to use isolated tests but a blend of scenarios

Improving mobile performance by 65% for a UK food retailer

ArticleTechnology

Client confidential: Helping an incumbent agency stop website performance and architecture problems from damaging a well-known brand.

Why upstream ad insertion is the future of video monetisation

ArticleMedia & Broadcast

The latest video technologies allow personalised adverts and trailers to be inserted upstream, with delivery guaranteed.

How to choose the right content management system

ArticleTechnology

The most important factors to consider when selecting a content management platform

Making an expandable HTML5 video player

ArticleMedia & Broadcast

For the Crane website, we developed an expanding video player, letting users watch videos without leaving a page

Application monitoring in production

ArticleTechnology

As web applications become increasingly complex in structure, it is important to make sure you have end-to-end monitoring in place.

Appointed by London Live to develop digital platform

ArticleMedia & Broadcast

We have been appointed by London Live to develop the digital platform, video-on-demand services and all underlying infrastructure for the highly-anticipated TV channel

Why web applications must be kept seperate from content management

ArticleTechnology

To deliver a robust platform, it is important to clearly distinguish between the website and the web application