Blog

Digital marketing & technology insight – the latest from the Graph team.

ArticleTechnology

Why brands should use the latest image technologies

To deliver a perfect experience across multiple devices it is essential to consider how images are delivered

ArticleRetail

How retailers can boost conversion, part 2: predictive search

How to extend your search function to ensure your customers can get to relevant products as quickly as possible.

ArticleRetail

How retailers can boost conversion, part 1: landing pages

How landing pages can improve the shopping experience and drive sales.

ArticleTechnology

The pros and cons of mobile app development with Xamarin

With more than one third of the global population predicted to be smartphone users by 2017, it is essential for companies to provide their customers with a smooth and responsive mobile user experience. With more and more companies now looking to compete on the basis of customer experience alone, this is more critical than ever. On the one hand, achieving a world-class mobile experience could mean extensive time and effort being spent to develop native applications across any number of mobile platforms. Yet, there remains a strong argument to be made for using cross-platform development options, either in whole or in part, such as Xamarin, instead.

ArticleTechnology

Comparing five popular frameworks for mobile development in 2016

In part 1 of how to approach mobile development in 2016, we directly compared native vs cross-platform mobile development and highlighted that a hybrid approach can, in some instances, be a solution to provide a seamless mobile experience. In part two, we are going to evaluate some of the popular frameworks you might use when the need arises for cross-platform development, helping you find what is best suited for your project.

ArticleExperience

The ecommerce mistakes that Austin Reed should have avoided

On 26 April, 116-year-old, British tailoring brand Austin Reed collapsed into administration. In response to the news, our customer experience team decided to review Austin Reed’s online presence and contrast this with the results we've obtained for our clients.

ArticleTechnology

Approaching mobile development in 2016

ArticleTechnology

Enhancing modular design with BEM

In front-end development, the discussion over incorporating the Block, Element, Modifier (BEM) methodology is one that can end with developers from within the same company on opposing sides. However, we can clearly see that more and more emphasis is now placed on modular design. Modern page layouts more often including multiple, diverse blocks and modern content management system (CMS) platforms that allow you to position any block on any page. To achieve this modular design, front-end frameworks such as BEM become essential to the development process as they are more robust, more flexible and will future-proof your site.

ArticleStrategy

Why partner with a technology specialist agency

Digital is central to how businesses operate, market themselves and the products they make. How do you keep up with the rapid pace of innovation, and use this to your advantage?

ArticleTechnology

Why we use React for building single page applications

Why React has taken over from AngularJS as our platform of choice for building modern web applications.

ArticleStrategy

How to build a digital roadmap

A digital roadmap helps to balance customer and business priorities and align all stakeholders with a simple view of the route ahead.

ArticleStrategy

Why marketing technology is only part of a consistent customer experience

The huge innovation in marketing has made selecting the right platforms incredibly important, but it is not the only hurdle that marketing teams face.

ArticleTechnology

Speaking at FrontendConf 2015 - Moscow

With over 500 people in attendance, we are speaking at Russia's leading conference alongside Yandex, Microsoft and LiveJournal.

ArticleStrategy

How to run A/B tests with Google Content Experiments

A/B testing is an essential part of improving conversion rates. We explain how to run these tests using the Google service.

ArticleMedia & Broadcast

Creating a cross-platform HTML5 video player for London Live

Why HTML5 is by far the best solution for delivering online video

ArticleTechnology

How to run website performance & load testing

To ensure all elements are tested together, it is important not to use isolated tests but a blend of scenarios

ArticleTechnology

Improving mobile performance by 65% for a UK food retailer

Client confidential: Helping an incumbent agency stop website performance and architecture problems from damaging a well-known brand.

ArticleMedia & Broadcast

Why upstream ad insertion is the future of video monetisation

The latest video technologies allow personalised adverts and trailers to be inserted upstream, with delivery guaranteed.

ArticleTechnology

Choosing the right content management system

The most important factors to consider when selecting a content management platform

ArticleMedia & Broadcast

Making an expandable HTML5 video player

For the Crane website, we developed an expanding video player, letting users watch videos without leaving a page

ArticleTechnology

Application monitoring in production

As web applications become increasingly complex in structure, it is important to make sure you have end-to-end monitoring in place.

ArticleMedia & Broadcast

Appointed by London Live to develop digital platform

We have been appointed by London Live to develop the digital platform, video on demand services and all underlying infrastructure for the highly-anticipated TV channel due to launch in Spring 2014.

ArticleTechnology

Why web applications must be kept seperate from content management

To deliver a robust platform, it is important to clearly distinguish between the website and the web application