How to launch a subscription-based streaming service

We explore how brands can successfully use video technologies to launch streaming and video-on-demand services and build new revenue streams

Overview

Just a few years ago, few brands had considered online streaming and video-on-demand platforms. Now, streaming platforms are becoming more and more popular. Many companies are sitting on considerable volumes of video content from back catalogue to training DVDs etc.

From established broadcasters, to new media publishers, cultural magazines such as Crane.TV through to consumer brands like Tony and Guy and Vidal Sassoon are premium online training - delivering snack sized videos.

How can you launch a streaming service and monetise it effectively?

Graph's video-on-demand teams is helping brands incorporate video technologies into a new number of products and to build new revenue streams in a variety of industries - from broadcast through to retail and consumer goods.

What's more, our experience indicates that certain number of challenges keep coming up and need to be overcome. Read on for how to deliver your streaming initiative successfully.

How to deliver this successfully

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Start with the revenue model

Start by modelling your revenue model. For example if you are launching an entirely new subscription based service, then consider which of the different revenue models will suit you best.

Will access to your content be free and paid for by advertising? this be pay per view, month subscriptions? Will users have unlimited access, time-restricted access etc. Will some content be free to view, or will you offer trailers for premium content? Will everyone be given the same revenue model or do you want to setup different revenue models.

If you are considering advertising as a revenue model then be aware that selling high quality inventory can be a time consuming process. See our separate blog ....

Develop the cost model

As well as the initial project costs, you should also work out your hosting costs carefully. Some online platforms charge by view, others by bandwidth.

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Do you need content protection

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The customer experience

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Bringing it all together

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Client success

We help our customers engineer big ideas into new digital products and services that deliver better engagement and create new revenue streams.

We make our own products and services.

We make our own products and services.

We have also launched our own products and services, most recently a social media aggregation service

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