A contemporary cross-platform video magazine for food, lifestyle and travel

Conversion optimisation for Graham & Brown

The challenge

Crane.tv report on culture and trends across art, design, fashion, food & travel. Offering a highly curated mix of the established and emerging, they lift the curtain on the world's trend setters.

When we first met the Crane team, they were struggling to cope with growing traffic and content. The management of the website had become too restrictive, relying on a single page template. The website’s video content could not be accessed on mobile devices, and the overall user experience was becoming increasingly slow and unresponsive.

Working alongside the design team, we implemented a new web publishing platform to provide full control over page layouts, allowing content authors to “drag & drop” elements on to a page. We then automated the video encoding process to reduce publication time and effort, added support for mobile and tablet devices, and redesigned the underlying web architecture to improve performance and provide a faster user experience.

What we made

To support growing traffic and content, we developed a seamless, cross-platform video experience optimised for tablet and mobile, with a publishing platform that allows editorial teams to build highly-curated pages with individual layouts via “drag and drop”

Mixed media page layouts

Combining videos, images, galleries, content, tweets and maps – editors can control the size of each "tile" and create exclusive layouts for every page.

Automated video encoding

Multiple video formats, including 720p HD with the encoding workflow integrated into the CMS for quick and easy publishing.

Smart image cropping

Automatically crops images into the different tile sizes, with smart image cropping based on the image content.

Syndication

Automatically syndicates new content to partner websites – including the Washington Post and the Guardian.

A seamless video experience

Allowing users to easily watch video content without leaving the page, we developed a video player that expands directly within the page.

  • Custom in-line video player (HTML5) with content overlays providing social media sharing, and subtitles in multiple languages.
  • Supports desktop, mobile and tablet devices, with an engaging and high-quality user experience optimised for each device.
  • Makes intelligent recommendations based on user viewing behaviour.

Highly curated page layouts

The new www.crane.tv website and publishing platform provides an engaging cross-platform experience to Crane’s audience, and allows editorial and content teams to publish video content and create highly-curated pages with individual layouts.

Find out more

Contact us today to arrange a free consultancy session to discuss your challenge and the potential solutions.

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