Insight: Retail & Commerce


How retailers can boost conversion, part 2: predictive search

How to extend your search function to ensure your customers can get to relevant products as quickly as possible.


How retailers can boost conversion, part 1: landing pages

How landing pages can improve the shopping experience and drive sales.


The ecommerce mistakes that Austin Reed should have avoided

On 26 April, 116-year-old, British tailoring brand Austin Reed collapsed into administration. In response to the news, our customer experience team decided to review Austin Reed’s online presence and contrast this with the results we've obtained for our clients.


How to run A/B tests with Google Content Experiments

A/B testing is an essential part of improving conversion rates. We explain how to run these tests using the Google service.