Insight: Digital Strategy

How to increase ecommerce conversion: Predictive search

ArticleCustomer Experience

How to design your search to ensure customers can find products as quickly as possible.

How to increase ecommerce conversion: Landing pages

ArticleCustomer Experience

We describe how to design landing pages to improve the shopping experience and increase sales revenue.

The ecommerce mistakes that Austin Reed should have avoided

ArticleCustomer Experience

We found 10 critical ecommerce mistakes that resulted in a poor experience and lower conversion.

Why partner with a technology specialist agency

ArticleTransformation

Digital is central to how businesses operate, market themselves and the products they make. How do you keep up with the rapid pace of innovation, and use this to your advantage?

How to build a digital roadmap

ArticleTransformation

A digital roadmap helps to balance customer and business priorities and align all stakeholders with a simple view of the route ahead.

Why marketing technology is only part of a consistent customer experience

ArticleTransformation

The huge innovation in marketing has made selecting the right platforms incredibly important, but it is not the only hurdle that marketing teams face.

How to run A/B tests with Google Content Experiments

ArticleTransformation

A/B testing is an essential part of improving conversion rates. We explain how to run these tests using the Google service.